Goodbye Boston: Northern Virginia Photographer

April 19, 2014  |  about

The last (almost) three years have flown by! Saying goodbye to Boston and all the wonderful people that have filled our lives won’t be easy, but we’re really excited to start a new adventure with our son in the area his dad and I met, Washington D.C.

Fresca Photo will be ready to start booking photography clients starting May 1st and we can’t wait to meet you! Here’s a look back at some favorite photos from our time spent in New England.

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The Beauty is in the Details: Boston Photographer

March 11, 2013  |  about

How Long?!

It takes approximately 25 – 45 minutes to fully edit a portrait. Add that up in your head… 25 images x 30 mins = 750 minutes. 750 mins divided by 60 mins = 12.5 hours. A properly-edited collection of 25 images takes around 12.5 hours to complete! Yes, it seems ludicrous, but make no mistake, it’s true.

Why?

So you might think, well, speed it up, why don’t you? Think about it this way – say you’re putting together an elaborate meal. If you rush through it, it’s probably going to taste wretched, isn’t it? Each of the final photographs Fresca Photo delivers to its clients is an individual work of art. We want it to be free of imperfections and last forever, which is why we prefer to take our time to create stunning images.

Editing Magic

Take a peek at the following before & after photos. Can you see all the effort that goes into their edits?

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Value

Learning how to properly edit images takes time and truly is an art. When choosing a photographer (or editing your own images) keep in mind that you’re choosing your photographer for their skill both behind the camera and behind the computer!

We would love to help you create gorgeous portraits… call 813.431.3357 or email fresca@frescaphoto.com to set up your appointment!

How to Choose the Right Photographer

September 22, 2011  |  about

If you’ve recently started searching for a photographer to hire for your wedding, portraits or event, you’re probably figuring out there are almost millions to choose from. Making the decision can be daunting! Hopefully the following advice will help.

Photographer Categories

There are three different categories of photographers to chose from:
1 – An independent, boutique photographer or company (like Fresca Photo)
2 – An established chain studio
3 – A friend or family hobbiest

All three of these types have their advantages! A hobbiest will obviously be inexpensive (or free), a chain studio offers competitive rates, and a boutique photographer or company will provide unique, custom service and artwork.

Who to choose?

First consider what are you hiring the photographer to do:

Create Portraits of your Children or Family

It seems as though portrait photographers are the most misunderstood. An established chain studio or boutique service both provide this type of photography, with very different results. If you are looking for something quick and inexpensive, a chain is truly the way to go. Simply compare package prices and reviews online. If you prefer more personalized service, use a boutique photographer or company. Note that a seasoned, reputable boutique service will ultimately be more expensive, because that is the only way they can create a long-lasting business. (Read more about custom photography pricing here.)

How do you choose the right boutique photographer?

Consider these points:

STYLE. The easiest way to pick your favorite photographers is by looking through their portfolios of work. Do you like the colors & poses of their recent photos?

SERVICE. This is undervalued and under-researched. Compare your favorite photographers and how they approach their service to you. Will they meet with you before the session? Do they share tips on wardrobe and styling? How they treat their clients is a direct reflection of how they will treat your photographs.

PRODUCTS. What do you get when your portrait session is over? Do they edit their photos? Some photographers will give you a CD of your images and some will offer products. Ask to see samples of the items they provide and get an understanding of the quality. If they offer a CD, find out if the photos are printable.

Document a Milestone

There are wedding photographers and there are special event photographers. While not mutually exclusive, an event photographer is not necessarily a wedding photographer. Wedding photography is an extremely unique service, and a seasoned wedding photographer (usually a boutique photographer or company) has learned how to capture the precious moments of your special day through experience and practice. When you look back at this time of your life, you will want to remember it fondly, so while saving a few thousand dollars might be tempting, consider the problems when recruiting a hobbiest:

1 – They may not understand how to properly light a subject indoors and outside, resulting in photos where faces are too dark or have unflattering shadows.
2 – Their editing skills may be unpolished, resulting in inconsistently colored, cropped and touched up photos, making a wedding album or collection of photos mis-matched and unappealing.
3 – They likely won’t provide the right coverage; seasoned wedding photographers know where and when to be certain places to capture the special moments of the day and many times more than one photographer is present.

Now at one point or another, every photographer was a hobbiest, just starting out in the world of photography. While they may not work as your event or portrait photographer, they need practice too! Call on them when the final images are not of utmost importance. Practice is key to becoming good at this craft and they will need experience to succeed in time.

In the End

When you find the right photographer your experience should be wonderful – you’ll come away with gorgeous prints, artwork or online images and you’ll have hopefully made a new, artistic friend! Good luck with your search, and feel free to contact us should you need any additional advice or if you’d like to schedule a session with Fresca Photo.

Final Touches: New England Portrait Photographer

August 20, 2011  |  about, portraits

What the heck is “post-processing?” If it’s done well, it’s a key service that a professional photography studios like Fresca Photo include in their portrait packages. See for yourself! Here’s what just a little strategic editing can do to make your images beautifully polished and ready to show off. We smooth out skin, add shimmer to eyes, clean up stray hairs and much more.

[Hover your mouse over the image to see what it looked like before final editing.]

Getting Personal: New England Portrait Photography

June 20, 2011  |  about

What makes you tick? What do you love? What can’t you stand? What makes you smile? What gives you goosebumps?

Yes, I’m being nosy. Why? Because YOU are what makes a photograph a work of art. I refer to Tyra Banks a lot and how she knows how to “smile with her eyes.” The secret? She’s thinking about something that makes her happy. My secret? If I know what will bring genuine smiley-eye-crinkles to your face, I’m going to remind you about it – and slyly ease that beautiful happiness right out of you!

If my job is to get to know you, it’s only fair you should have the opportunity to know me. You should have the chance to know what makes me tick, because that builds trust… and if you trust me, your photographs will be far more genuine and magical than you could have ever imagined.

When I ask you a million questions, don’t feel shy about asking them back! In between photo blog posts I’ll throw out some personal posts about me, what I think about photography, fashion inspiration, how crazy my cats acted that day… whatever I’m feeling. I’ll also share different news on Facebook and Twitter, because this is what I do and this is what I love, and you’re welcome to be a part of it!

Setting up a Session: Massachusetts Photographer

June 14, 2011  |  about

Contact us via email or by phone 781-817-3357.
We’ll briefly discuss your needs and then we’ll schedule a time to meet in person.

When we get together we’ll go over the finer details of the session like you wardrobe, location, and online gallery and we’ll also get to know each other so you (and whoever else is present) will feel comfortable during the session.

We’ll also talk about your goodies – products and artwork you want after the session is over.

Then it’s time to schedule the session! We’ll pick two dates, just in case of rain. Pretty simple!

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